Borys Danylov
Founder & CEO of Adaptek
I build Adaptek — a Ukrainian AdTech company (since 2021) that provides an independent monetization layer for OTT, FAST and CTV. We're not an agency or a network: our job is to connect a provider's inventory to several demand sources and bring order to measurement.
This blog is my field notes on the industry: SSAI, Google Ad Manager, MCM, markets and business models. No marketing fog, practical takeaways only. I write in Ukrainian and English, with a close eye on Central Asia, the Baltics and Eastern Europe.
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