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OTT, CTV, SSAI and AdTech — demystified. Field notes by Borys Danylov.

The Future of TVAdTech, demystifiedMarkets & business modelsStrategy & leadershipObservations & research

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AdTech, demystified·2 min read

Why SSAI doesn't solve CTV ad measurement

Server-side ad insertion removes ad blockers and player fragility, but it doesn't give you transparent measurement. Where the signal is lost — and where OMID comes in.

10 Nov 2026
Markets & business models·2 min read

MCM: access to Google demand without your own contract

Multiple Customer Management lets an OTT provider monetize inventory through Google Ad Manager with no direct contract and no traffic threshold. When it makes sense — and when it doesn't.

6 Nov 2026