FAST viewing is up 55% — but revenue leaks through metadata
Global FAST viewing rose 55% year-over-year and ad impressions 53% (Amagi data, ~6,500 channels, April–June 2026). LatAm grew fastest (+190% hours of viewing); the US and Canada account for 74% of all impressions. At the same time, 86% of surveyed practitioners named reformatting metadata for each platform their single biggest operational drag.
Why it matters. Demand for FAST is growing faster than the maturity of the infrastructure that monetizes it. Audience growth doesn't convert into revenue automatically: money leaks where clean signal, standardized metadata and a single monetization layer are missing. For a provider the takeaway is simple — invest not only in the number of channels, but in the quality of your data and your monetization stack.
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